Above, Left: The Souers kids (my dad in the back) in 1970 with their father's 1930 Hudson Essex. Right: My mom in 1982.

Above, Left: The Souers kids (my dad in the back) in 1970 with their father's 1930 Hudson Essex. Right: My mom in 1982.

Who "We" Are

 

Essex Marketing Co. was formed where passion, dedication, and independence meet.

When my mom was 23 she left her home in São Paulo, Brasil to work in England—in Essex. Later, in the United States, she would meet my dad, who hailed from a family of Hudson car collectors (including the Essex, one of Hudson's models) and still spends his time contributing to the Hudson community and restoring the cars that he, his brothers, and his father have been collecting since the 1940s. Today, 35 years later, my mom is a successful business owner in Indianapolis, helping families achieve their dreams of home ownership.

I am lucky enough to call these two my parents, and while you won't find me replacing engines in antique cars (marketing is more my gig), I found it only fitting to dedicate the name of this venture to a piece of each of their stories.

- Alessandra

 

The Royal We

 
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 Alessandra Souers is an award-winning digital marketer now based in Indianapolis (formerly Los Angeles) with nine years of experience building email marketing programs for a variety of national brands. From 2012 to 2017, she helped lead the marketing efforts for JibJab, the Internet's expert at putting faces in funny stuff, growing its premium subscription business through email marketing, funnel optimization, content merchandising, and user engagement.

Prior to JibJab, Alessandra grew the email marketing programs for nine fashion accessory brands at One Click Ventures, an ecommerce company near Indianapolis.

Alessandra is a board member for the Email Experience Council.

 

Accolades

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2015

Stefan Pollard
Email Marketer of the Year

Email Experience Council

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2016

40 Under 40

Direct Marketing News

2016

Best Use of
Animation or Video

Email Experience Council